Brian Lake is Vice President of Marketing at Swish and a career public sector marketer who has spent more than two decades helping government IT organizations communicate with clarity and purpose. He builds outcome-driven marketing strategies rooted in storytelling, content development, and mission alignment. He specializes in translating complex technologies into narratives that resonate with federal leaders and drive measurable impact. Known for creative, outside-the-box thinking, he aligns marketing and sales to move beyond messaging and focus on results that advance government missions. Prior to Swish he was the Head of Federal Marketing at Riverbed Technology, and has held senior leadership roles at Oracle, Burson-Marsteller, MSLGROUP, and Sage Communications as well as his own marketing communications firm.